The PAB is pleased to announce the appointment of Vicky Groombridge, Director of Products at Sagacity, as member of the advisory board.

Vicky will represent the interests of the marketing and data analytics/ modelling community and has a wealth of experience, not only in her current role, but also in previous roles with organisations such as REaD Group, Outra, Webalytix and Acxiom.

PAB Chairman Ian Beesley said “Vicky replaces Tim Drye, who has been a valued member of the Board for many years, and to whom we are grateful for insightful advice and effective collaboration.  Vicky brings great experience in data analytics and customer insight.  She will strengthen the Board both in the use of PAF by the marketing sector and how PAF itself is marketed.  We warmly welcome her to the Board and look forward to working with her”

Vicky added “I’m excited to join the PAF Advisory Board and contribute insights on the role address data plays in data-driven analytics and marketing services, where accurate and enriched address information is critical in enhancing customer engagement, optimising operations, and driving smarter decision-making. I look forward to collaborating with industry experts to shape the future of PAF”